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Leveraging talent through sponsorship
Sponsorship is one of the most effective ways to drive diversity and inclusion in an organisation.
What is sponsorship and how does it differ from mentor programs?
Sponsorship is the relationship between two individuals; typically, a more experienced leader who actively helps a less experienced colleague to flourish in their career. With traditional mentor relationships being primarily advice-based, sponsorship is different and more powerful, encompassing proactive and invaluable career-related support and advocacy.
Research reveals that a sponsorship approach is much more effective in driving career outcomes such as pay increases and promotions. Sponsorship is also more successful at advancing women to senior leadership positions, promoting workplace diversity and gender equality.
What are the benefits of sponsorship?
Sponsorship drives a range of benefits for sponsors, sponsees, and the organisation.
Sponsors can:
Develop a desirable, transferrable, and unique skill set. This includes helping to expand sponsee networks and influence whilst instilling in them different perspectives, knowledge, skills, and experiences
Display positive leadership behaviours that promote and contribute to workplace inclusion and gender equality
Increase their internal visibility, leadership reputation, and influence.
Sponsees can:
Build skills, confidence, and self-awareness to advance their leadership opportunities and career goals
Develop and demonstrate skills in self-advocacy, impression management and networking
Secure the opportunity to build a strong relationship with a senior, influential leader.
Organisations can:
Increase inter and cross-departmental collaboration and information flow
Enhance diverse talent, retain women, and assist them to advance in their careers
Increase sponsor and sponsee job satisfaction and tenure
Enhance your diversity and inclusion program, driving a culture of advocacy and genuine care for others.
Our sponsorship program is guaranteed to drive results
Diversity Inclusion’s best-practice sponsorship program provides a supported, end-to-end sponsorship solution that empowers participants and transforms organisations from the inside out.
Our program is interactive and video-based, and includes launch material and webinar, conversation templates, video content, online health checks and evaluation measures. Best of all, our interactive video-based sponsorship program can be delivered remotely across Australia.
Interested in realising the benefits that sponsorship has to offer?